TAV College
Brand development
A private college that was lacking a consistent branding identity.
THE EVOLUTION
OF THE BRAND
OLD
BRANDING
CONSISTENT
BRANDING
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The new logo was designed by Devora Meroz of DL Media Solutions.
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My tasks were to:
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implement brand consistency by concretizing a color palette and font family to be used in all communications, as well as templates for all documents and media content;
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amplify the brand's presence on social media and within the college community;
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solidify the brand's visual identity.
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Brand fonts: League Spartan, designed by Caroline Hadilaksono, Micah Rich, & Tyler Finck. Barlow, designed by Jeremy Tribby.
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Brand colors: Dark blue, orange and white.
