Palladis Payment Solutions
Rebrand
A payment solutions company that required new branding which connotes secure, fast and reliable payment options.
THE EVOLUTION
OF THE BRAND
OLD
BRANDING
THE
PRESENTATION
THE
CHOICE
PROJECT
DETAILS
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Created using Adobe Illustrator.
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Renderings created using Adobe Dimension.
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Designed to be responsive.
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Fonts used: Acumin, designed by Robert Slimbach.
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Brainstorming words: secure, network, wireless, safe, payment and transaction.
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Brand colors are psychologically associated with trust and finances.
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The shield was intended for scalability of the logo.
