A payment solutions company that required new branding which connotes secure, fast and reliable payment options.

THE EVOLUTION

    OF THE BRAND

OLD

       BRANDING

THE

PRESENTATION

      THE

CHOICE

PROJECT

     DETAILS

  • Created using Adobe Illustrator.

  • Renderings created using Adobe Dimension.

  • Designed to be responsive.

  • Fonts used: Acumin, designed by Robert Slimbach

  • Brainstorming words: secure, network, wireless, safe, payment and transaction.

  • Brand colors are psychologically associated with trust and finances.

  • The shield was intended for scalability of the logo.

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© Justin Hand-Gregory,  2020. All rights reserved.