An independent wrestling event required an identity that captured the attention of the public.

THE EVOLUTION

    OF THE BRAND

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Source: SpoonGraphics, youtube.com (bottom)
Source: netflix.com (top)

THE

   INSPIRATION

      THE

CHOICE

  • Created using Adobe Photoshop.

  • Renderings created using Adobe Dimension.

  • Neon and metallic fonts were created using Photoshop's effects tools.

  • Client requested an 80s-meets-neon-sign style for the logo.

  • Logo took about 4 hours to create, including research and development.

  • Fonts used: Helvetica, designed by Max Miedinger and Eduard Hoffmann, for the "Main Event;" Oswald, designed by Vernon Adams, for the "Wrestling;" and Dancing Script, designed by Impallari Type, for the "From Montreal."

PROJECT

      DETAILS

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© Justin Hand-Gregory,  2020. All rights reserved.