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Elovita

Rebrand + packaging design

A hemp-infused medical brand that was searching for a fresh branding identity and a pastel colored packaging plan.

THE EVOLUTION

    OF THE BRAND

OLD

       BRANDING

THE

PRESENTATION

      THE

CHOICE

PROJECT

     DETAILS

• Created using Adobe Photoshop.

• Renderings created using Adobe Dimension.

• Designed to be responsive.

• Font used: League Spartan, designed by Caroline Hadilaksono, Micah Rich, & Tyler Finck.

• Brainstorming words: elevate, energetic, hemp-based, young customer-base, happy.

• Client insisted that a leaf element be kept in the design.

• Client requested a pastel color pallette.

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